Special Message from Robert Dunhill

     Your next postal or email campaign is our first priority. Here at Dunhill International List Company we strive to provide our clients with services that truly provide validity to the above statement. I'd like to thank all of you for allowing us this opportunity.
     In that regard, I have some exciting news I'd like to share with you. Our staff has revamped and redesigned our semi-monthly ListMagic e-newsletter. We have added valuable content and pertinent information that both amateur and professional marketers can use to their marketing advantage.
     You'll still find information on mailing and email lists. But the focus of this newsletter will be to provide you with a well-rounded trove of direct marketing information on a semi-monthly basis.
     This is the first issue of the brand new Dunhill ListMagic e-newsletter. I hope you enjoy it and find it useful in many ways. Your comments are certainly appreciated, email dmorris@dunhills.com
     Warm regards,
     Robert Dunhill, President
     Dunhill International List Company

P. S. If you don't currently receive our e-newsletter and you'd like to receive your copy in the future, please follow this link to opt into a free subscription.

CLUBS & ORGANIZATIONS 1.4 million records Reach a unique and valued database of non-profit and not-for-profit tax-exempt clubs, organizations, societies and associations in the U.S. The list includes fraternals, civic associations, religious orgs, educational groups, unions, affirmative action orgs, trade associations etc. Asset size available. Contact names available for 650,000 records. view datacard

Marketing Best Practices - Understanding the Power of Three
     To get your message across to uncertain prospects, you need to present your message to your target audience at least three times. This is principally to ensure that your target market remembers who you are and understands your product or service enough to make an educated buying choice. If someone does not fully understand and accept your primary benefits and sales proposition, you will not gain them as a customer. It's that simple. The number of times the same audience sees your message is called frequency. It is a key parameter in planning marketing campaigns.
      When following up with a new prospect, or contacting an existing client, make sure that your correspondence is compelling. Provide value to your audience. Multiple communication with no reason will be seen as nuisance and possible lose you a customer rather than gaining you one.
      Smart ongoing communication is the key to transforming actions into sales. Here are the best practices you can engage in to play up the Power of Three:

• Take time to research your best prospect so you can develop your best list.
• Understand your best prospect so you can create compelling creative.
• Make sure your message is understandable and concise.
• Have a call to action to motivate your audience.
• Contact. Communicate Again. Reinforce.

Consumers Face Gift-Card Risks
(The Wall Street Journal)
     As more retailers file for bankruptcy or go out of business, more than $75 million in gift cards are at risk of becoming worthless pieces of plastic this year. Sharper Image announced late last month that it was suspending the acceptance of gift cards, at least temporarily. It urged shoppers to check the company web site later this month for an update. That is typical of businesses that reorganize under Chapter 11 Bankruptcy, which treat gift cards as a loan to the company, not as cash. For many shoppers, it’s a harsh lesson about the risks of gift cards. Consumers spent an estimated $26.3 billion in gift cards at retailers alone last holiday season, compared with $24.8 billion in 2006 and $18.48 billion in 2005, according to the National Retail Federation.

AFFLUENT AMERICANS AT HOME ADDRESS 3.6 million records The Dunhill Affluent American file represents the wealthiest 5% of American families. This is the most complete database of its kind. There are 300,000 opt-in email addresses for use as well. Selections include income, net worth, age, type of dwelling, and much more. lifestyles include, sportsmen, accredited investors, real estate owners, senior execs, foundation owners, estate owners, yacht & airplane owners, etc. view datacard

DMA, Mailing Industry Respond to Call for State 'Do Not Mail' Registries
(U.S.P.S. Deliver Magazine)
      To date, there has been no congressional legislation to establish a national "Do Not Mail" (DNM) registry, but there has been plenty of activity at the state level. "The movement is gaining momentum," says Jerry Cerasale, DMA senior VP of government affairs. Cerasale cites three factors driving those efforts: consumer annoyance at receiving large amounts of unsolicited mail; concerns that this mail wastes resources; and fears - unfounded, he adds - that being on commercial mailing lists increases the threat of ID theft.  How can marketers work locally to help prevent DNM laws in their home states?  Cerasale advises that it helps to be as "green" as possible.  Second, he urges mailers to be politically aware and involved.  In a major preemptive effort on a national level, DMA last October launched its Commitment to Consumer Choice (CCC) initiative, which is designed to provide consumers with more "choice over the types and volume of mail they receive."

B-to-B Marketers Distinguish Between Prospect Contacts to Tailor Messages
(BtoB Magazine)
     In B-to-B marketing, where companies need to speak with several executives in the decision-making chain in order to make a sale, direct marketers are distinguishing between several types of contacts they address in marketing campaigns. That is one of the findings of "The B-to-B Sphere of Influence: Best Practices in Reaching the Right Person," a report released yesterday by DMA at its annual B-to-B Marketing Conference. John A. Greco Jr., president-CEO of the DMA discussed the report during a keynote address. The report is based on 164 responses to two online surveys conducted by the DMA between October and February.

Upcoming Promotions/Events:
Dunhill's Summer List Sale Starts Soon
     It's almost that time of the year again. The annual coming of summer signifies many things: vacations, time outside, going to the beach, relaxing, and of course, The Annual Dunhill Summer List Sale.
      You'll have the opportunity to purchase Dunhill's lists at their lowest prices of the year. Watch for details.

DM Days 2008 - New York, NY
     Don't miss the premier event for direct marketers - DM Days 2008. Join thousands of your colleagues in New York City, June 10-12 at the Javits Center and experience dynamic presentations, leadership roundtables, focus groups, exhibitor booths, networking and so much more. Follow this link for more details.

The Dunhill Laugh Corner
     Some kids are just too smart for their own good. Consider this conversation in a second grade classroom:
     "Some plants," said the teacher, "have the prefix 'dog'. For instance, there is the dogrose, the dogwood, and the dogviolet. Who can name another plant prefixed with dog?"
     "I can," shouted a little boy in the back row, "Collie flower."

About the Florida Direct Marketing Association

     The Florida Direct Marketing Association is the longest running marketing association in South Florida with 30 years of successful programs for the benefit of our members and community. Each month we consistently deliver quality education and superior networking opportunities.  Since its inception in 1978, the philosophy has always been about You --- our Members, Guests, and Community.

     We invite you to join us at our events and personally experience & understand why we have been one of the leading associations in South Florida.  We encourage you to become more involved and become a Board Member to share your skills/knowledge, expand your professional network, and be recognized as a leader in the South Florida marketing community.   For more information on the FDMA, visit fdma.org or call the FDMA President, Keith Fletcher at 786-357-3275.

     To become a member today, visit: http://www.fdma.org/join.asp

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