FREE semi-monthly ListMagic News: Email First Name

Put 70-years of
Direct Marketing Expertise to Work
for you
Got Questions?

Compiled Lists

Compiled Mailing lists are derived from a wide variety of sources. They are:

• Telephone directories (both the white and yellow pages)
• Trade publications including directories for various industries and membership rosters of trade and consumer groups.
• Private memberships rosters of clubs, unions, associations
• Government records - including professional registrations for each state for all licensed trades such as doctors, lawyers, contractors, engineers, etc.
• Lists purchased at auctions
• Lists obtained through barter agreements
• Auto and truck registrations and drivers license lists in states where these files are released.
• House to house canvassing, mail surveys, warranty card data.

Dunhill maintains programs that allow marketers to combine different lists from different categories, i.e. vacationers from survey questions and gamblers from bartered lists...hospitals from trade directories and doctors working in hospitals from association lists...home owners who have children and own station wagons. The matching is endless and of great benefit to marketers because it enables us to provide much smaller targeted categories. This reduces the postage or number of telephone calls. Furthermore, it increases the response since the files actually pinpoint the very best prospects from a vast audience.

Test our resources and program capabilities and find out if you can combine a list of residents with age, income and lifestyle selections. Perhaps businesses by size, by SIC, ( Standard Industrial Classification), with a contact name in a local area or even a list of senior citizens who own vacation homes.

These simple examples of compiled lists illustrate how a direct mail or telemarketing effort can benefit your marketing program. Remember also, that most compiled names contain telephone numbers and response lists do not. Another advantage of using compiled lists is that the files may be supplied for multiple or unlimited use on diskettes, magnetic tape or mailing labels. Response lists are generally restricted to one time usage.

Still another distinctive advantage is that compiled lists are totally comprehensive. Response lists are not. So when its important to call your best prospects be sure to select from the largest files available. Dunhill's compiled lists cover every business (11 million) and every household (110 million) in America.