WHY USE OPT-IN E-MAIL LISTS?

Opt-in emails are the best way to target a market through email. Each person has opted to receive emails about relevant offers and/or advertisements through the use of an online survey, or a postal survey. The names are never released to the client due to the privacy agreements on the web site or survey in which they registered.

COST:

Do-It-Yourself Consumer Email Campaigns $50/M

Selections Include: gender and geography.

Consumer lists $125/M - $300/M

Selections Include: gender, age, geography, presence of children, age of children, occupation, estimated household income, hobbies (selectable by individual hobbies), intender data (intentions of buying a house, a car, etc.).

Business lists: $200/M - $550/M

Selections Include: Occupation, industry, sales volume, employee size, geography

Tracking Definitions:

Open: An email is received and opened. Average open rates for consumer email are between 2-5%. Average open rates for business email are between 5-15%.

Click-through: A link on the email is clicked which brings the recipient to the client's web site. Average response - 20-30% will click-through (if market is targeted correctly) of those 2-10% will convert.

Call to action: The recipient makes a purchase, fills out a form and/or makes a call to the client as the email intended.

When to Use:

Email transmission is suggested for any Tuesday, Wednesday or Thursday. Monday and Friday show much fewer click throughs.

5 Steps to a well-organized email campaign:

Creative: