E-MAIL CHANGE OF ADDRESS
The Problem:
Undeliverable Email. . . it happens every day.
It hurts your business. Customers change ISPs, change jobs, move -- leading
to an email address change hindering your customer retention efforts.
Now, there is an easy, effective way to combat the problem: ECOA, (Email
Change of Address) service.
The Solution:
Email Change Of Address
Just as the USPS National Change of Address service (NCOA) aggregates
postal address changes for businesses, ECOA aggregates email address
changes that are reported by consumers. We confirm them. Then, with the
permission of consumers, we share those updates with businesses that have
the consumers' old email addresses. No more wasted marketing dollars.
No more lost customers. More than 700,000 email address changes are registered
every month, helping clients correct between 6% and 10% of their customer
email lists annually.
Try ECOA
Today
- Save marketing dollars: Sending email
to bad email addresses is a waste of money. By correcting addresses,
you maximize your email marketing budget, while at the same time reducing
costly postal or phone communications.
- Reduce your customer acquisition costs:
Whether you are spending $2 or $200 dollars to acquire an online customer,
you can't afford to lose a third of those dollars because of email
churn. Keeping your email list current avoids costly customer losses.
- Increase revenue opportunity: If you don't
keep your email list clean and up-to-date, you risk losing 32 percent
of your customers every year. The revenue implications are daunting.
Start
reconnecting with your customers today!
For more information contact Cindy
Dunhill 1-800-DUNHILL (386-4455) cindy@dunhills.com
|