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Reaching Consumers via Email Is Still the Way to Go

Even though social networking sites such as Facebook and Twitter have been used by businesses to reach existing and future customers, email marketing remains strongly in the lead as the preferred way consumers wish to be reached by companies touting their products and services.

According to Forrester Research, 90 percent of Americans online currently use e-mail as a mainstream communication channel. It forecasts that by 2014, there will be 153 million active e-mail users nationwide, up from 145 million in 2009.

Dr. Judith Klarich of Ability Healthcare Ltd has used Dunhill International List Co’s Geo-Targeted Email service with great results.

“Using the ‘Do-It-Yourself’ email program enables us to send high quality graphic emails to a specific group of people in a specific area near our office. “, said Dr. Klarich. “In addition, I can easily track how many people opened the email and therefore measure the response rate. This gives me insight as to what types of marketing pieces get attention and response. One marketing piece yielded a 3% response and paid for itself 5 times over!”

Brick-and-mortar businesses like Ability Healthcare Ltd can tap into Dunhill’s database of 250 million consumers nationwide who've opted-in to receive promotional offers from vendors.

For 5 cents per e-mail, businesses can send e-mails with discounts or special offers to residents in a specific zip code or a targeted radius of their locations using Dunhill’s service.

To sign up and start reaching consumers in your local area, please visit Dunhill’s Geo-Targeted Email Service web page or call us at 1-800-DUNHILL (386-4455)