Email Copy Tips

Here are 10 tips for writing effective email copy.

1. Use your subject line as your headline and keep it short 3-5 words maximum.

2. Clearly identify the sender of the email.

3. Write your message in a conversational tone.

4. Keep your email message focused and short a maximum of 2-3 paragraphs or 300 words.

5. Short paragraphs are best.

6. Skipping lines between paragraphs makes copy easier to read.

7. Make an offer to buy or act now.

8. Stick to one subject, product or offer per e-mail.

9. Make the offer early in the message. This allows the reader to respond without reading the whole message.

10. Include a reason for them to visit your web site.

BONUS - Check out our Guidelines for Creating Emails and Elements of a successful Email Campaign for more details on how to design great emails!

For more information, please call us at 1-800-DUNHILL (386-4455) or fill out the ASK DUNHILL form.