How To Increase Your Email Delivery Rates
(by Robert Dunhill, President)
There are some easy methods that will produce a 20%-40% decrease in your email undeliverables. Try them out and prove that the more messages that arrive in the inbox the more that will be opened... Read more >
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This Issue's Highlighted Lists
Small Business Owners
10.5 million names
This is the most complete file available of Small Business Owners. They are the ultimate decision-makers who sign the checks, authorize purchases and run the show.
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Educators At Home Address Interested In Travel
800,000 names
These educational professionals have all expressed an interest in domestic and/or foreign travel. This file of teachers, professors and other educators is a key source of travel enthusiasts. Over 28,000 email addresses are also available. View datacard
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Ailments, Diseases & Illness Sufferers
200 million names
A newly updated database of individuals and households suffering from a wide variety of ailments, diseases, illnesses and medical conditions. The head of the household or the person with the illness has responded to a questionnaire/survey indicating that someone in the household suffers from specific ailments. View datacard
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American Lifestyle Database
27 million records
This comprehensive consumer database is enriched with a vast range of demographic and lifestyle selections to pinpoint exact prospects and buyers of specific products or services..
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America's Green Companies
435,000 records
Go "green" and reach businesses and companies that are striving to be kind to the environment. These companies are constantly looking for products and services that will help them achieve their "green" goals. Select by business type, SIC code, geography/SCF. Also select by job function and title of executive.
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New DMA Guidelines for Testimonials & Endorsements
(DMA)
The DMA Board of Directors recently approved updates to DMA's guidelines for testimonials and endorsements, which impact marketers in all media, including but not limited to social media, blogging and word-of-mouth marketing. Read more >
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Google Expands Call-Based Mobile Ads
(ADWEEK)
Google is building out its mobile ad arsenal by expanding its new click-to-call ad options. The company is providing the smartphone ad option to national advertisers seeking to give mobile users the ability to tap numbers in ads to connect with businesses. Read more >
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Reaching Consumers via Email Is Still the Way to Go
Even though social networking sites such as Facebook and Twitter have been used by businesses to reach existing and future customers, email marketing remains strongly in the lead as the preferred way consumers wish to be reached by companies touting their products and services.
Brick-and-mortar businesses ...can tap into Dunhill's database of 250 million consumers nationwide who've opted-in to receive promotional offers from vendors.
For 5 cents per email, businesses can send emails with discounts or special offers to residents in a specific zip code or a targeted radius of their locations using Dunhill's service.
Read more...
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Insurance-Related Direct Mail Steady in 2009: Mintel
(DM News)
Despite budget cuts and the growing use of social media, insurance companies maintained their use of direct mail throughout last year, according to research from Mintel Comperemedia. Read more...
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Colorado Governor Signs Two Bills Affecting Direct Marketers
Colorado Gov. Bill Ritter (D) on Feb. 25 signed into law two bills (HB 1189 and HB 1193) affecting direct marketers. HB 1189 removes an existing sales tax exemption for businesses “engaged solely and exclusively in the business of providing cooperative direct mail advertising." ... Read more >
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Business Lists Work!
Dunhill has a unique ListMagic© technology that custom compiles a list to pin-point your exact target market. ListMagic© is an advanced process that merges multiple sources of business information to provide the most comprehensive database available anywhere.
Our business databases contain over 14 million businesses and 22 million executives and includes important company information such as telephone number, sales volume, public or private ownership, SIC code (type of business), 100 different job titles or functions, email addresses of executives, fax numbers, latitude and longitude, zip code, mapping, number of employees, sales volume, headquarters vs. branch, etc.!
Contact your account executive today at 1-800-DUNHILL (386-4455)
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Botnets Cause Surge In February Spam
(CNET)
Spam now accounts for close to 90% of all email worldwide due to a surge in February, according to Symantec. Two botnets named Grum and Rustock helped push spam levels up 5.5% in February over the prior month, according to the security firm's report. ... Read more >
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DMA To Host National Conference On Operations & Fulfillment
(DMA)
On Monday, Apr. 19 through Wed., April 21 at The Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Florida, DMA will host the National Conference on Operations & Fulfillment (NCOF) 2010. For more information on NCOF, and to register, please ... Read more >
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March 11 , 2010 
