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TESTING DIRECT MAIL
(by Robert Dunhill, President)
It still amazes me, after nearly 50 years in direct marketing, how few companies understand and actually do enough direct mail testing. The only logical explanation is that test is a four-letter word. And people don't like to use four letter words, right?... Read more >
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THIS ISSUE'S HIGHLIGHTED LISTS
NASCAR Enthusiasts
9.9 million records
NASCAR enthusiasts are passionate fans who spent over a billion dollars in merchandise purchases last year. Reach these passionate and affluent fans with the right offer and they will respond. View datacard
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Clubs and Organizations Masterfile
1.4 million records
This comprehensive database contains over 850 different categories and features all non-profit and not-for-profit tax-exempt clubs, organizations, societies and associations in the US. 657,000 contacts are represented. View datacard
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America's Horse Owners and Equestrians
2.6 million records
These equestrians are involved in breeding, racing, showing, riding and ownership of standardbred and thoroughbred horses. View datacard
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High School to College Students Opt-In Email Addresses
4.5 million records
These College Students, Teens and Young Adults range in age from 16 to 25 years old. They have opted-in to receive information on products and services through email solicitation View datacard
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Civil Servants and Government Employees
2.6 million records
Each of these professionals has dedicated their career and livelihood to serving the public good. View datacard
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FOX NEWS TARGETS LATINOS WITH NEW WEBSITE
(NY TIMES)
Fox News plans to launch this fall a website aimed at a Latino audience as it seeks to build its coverage and links with one of the fastest-growing US communities. ... Read more >
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MICROSOFT FILES 'CLICK LAUNDERING' SUITS
(THE WALL STREET JOURNAL)
After an investigation spanning more than a year, Microsoft has filed two lawsuits involving what it says is a new and alarming type of click fraud used by unscrupulous Web publishers to enrich themselves at the expense of online advertisers... Read more >
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HUGE
Summer List Sale
Follow this link for details on how you can
save $50 to $2,000 on your next
Mailing, Telemarketing and Email List Rental |
DRAFT PRIVACY BILL COULD SHAKE DATA COLLECTION
(DM NEWS)
A discussion draft of what could become sweeping Internet data privacy legislation has pitted direct marketers and list brokers against privacy advocates, with some in the industry saying it will kill direct marketing.... Read more >
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NEW DMA/BBB SERVICE TO HELP MEMBERS RESOLVE COMMERCIAL DISPUTES
(DMA)
The DMA has partnered with the BBB to create an independent mediation and arbitration service to assist DMA members with resolving commercial disputes... Read more >
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AN AD ENGINE TO PUT 'MAD MEN' OUT OF BUSINESS
(NY TIMES)
New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business... Read more >
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POSTAL SERVICE TURNS TO GRIDPOINT TO CUT ENERGY USE
(THE WASHINGTON POST)
The US Postal Service has tapped Arlington-based GridPoint to help the agency reduce its energy use by supplying a technology designed to centrally manage energy consumption from remote locations... Read more >
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POSTCARD PRINTING SERVICE
Allowing Dunhill to fulfill your postcard printing needs will save your company time and money. Whether your needs range from standard to jumbo postcards, you will receive significant savings that guarantee you pay the lowest possible prices.
Contact Greg D'Aquila today at 1-800-DUNHILL (386-4455) ext. 6436 for a complimentary quotation on your postcard printing. You won't be sorry. We promise it.
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U.S. IS REQUIRING COMPANIES TO DEFEND AGAINST IDENTITY THEFT
(LOS ANGELES TIMES)
Starting June 1, any business that extends credit to customers must develop plans to detect and prevent such fraud... Read more >
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CONSUMERS GIVE MARKETERS BAD GRADES ON COMMS
(MEDIAPOST)
So much for listening to your customers: A new study from Cone Inc. reveals that 47% of Americans think marketers are doing a lousy job in engaging consumers... Read more >
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CONSUMERS WHO FIRST SHOP STORES ARE LESS SATISFIED AFTER BUYING ONLINE
(INTERNET RETAILER)
Consumers who research products in stores before buying products on a retail website are less satisfied with the experience than consumers who do the opposite... Read more >
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OVERCOMING LEGAL HURDLES OF MOBILE MARKETING
(MOBILE MARKETER)
Three of the greatest challenges to mobile marketing are the permission-based nature, the lack of space for disclosures, and the absence of uniform national regulation that considers the nature of the medium... Read more >
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RETAILERS PREPARE FOR CONSUMER COMEBACK
(YAHOO FINANCE)
Retailers are priming for a consumer comeback. Shoppers have started to show they’re willing and able to spend more, and... Read more >
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FUNDRAISERS SCAN PATIENT'S ASSETS
(THE WALL STREET JOURNAL)
Whether a patient comes in for a gall-bladder operation or to have a baby, the routine remains the same for staff at Sharp HealthCare hospitals in San Diego. The front desk checks insurance records to make sure the bills get paid on time. Nurses take vitals and tag their charges with a bar-coded wristband. And behind the scenes, fund-raisers scan the assets of each patient, to find out whether they're "megarich," "wealthy" or merely "comfortable."... Read more >
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DIGITAL MARKETING DAYS CONFERENCE AND EXPO
(DMA)
June 14-16, 2010 in New York City. Email, Social, Search, Mobile, Mail, Online Advertising — which should you choose for your marketing campaign? Sort it all out at
... Read more >
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CREDIT CARD OVERHAUL CUTS BANK FEES BY $5 BILLION
(USA TODAY)
New credit card and overdraft restrictions will save US consumers from being charged at least $5 billion in fees this year alone... Read more >
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