Dunhill International List Co, Inc.
6400 Congress Ave, Ste 1750
Boca Raton, FL 33487-2898
1-800-DUNHILL (386-4455)
Fax: 561-998-7880
dunhill@dunhills.com
dunhills.com

How to Choose a Powerful and Secure Password
(by Robert Dunhill, President)
     We all know that the stronger the password we create, our website accounts are safer from unauthorized access. However, not every website you sign up for requires you to choose a strong password. Everyone understands the value of protecting their information but oftentimes we are careless in our password choices because we fear not remembering them. You should always choose a powerful and secure password that you can remember and would be hard for others to figure out.
     Here are some tips for choosing a powerful password and keeping it secure... More Details >

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THIS ISSUE'S HIGHLIGHTED LISTS

HOMEOWNERS WITHOUT ALARM/SECURITY SYSTEM      $85/M
42 Million Names
     This is a comprehensive database of homeowners who do not have alarm or security systems installed in their homes.
     - Telephones are available.
More Details >
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HOMEOWNERS WITH ALARM/SECURITY SYSTEM      $85/M
6.5 Million Executives  
     This is a comprehensive database of homeowners who have alarm or security systems installed in their homes.
     - Telephones are available.
  More Details >
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TEACHERS AT HOME      $120/M
3.7 million households
     A comprehensive list of Elementary School Teachers, Instructors, Counselors, Coaches, Secondary School Teachers and College Professors, Specialty Educators and Day Care Personnel at home address.
     - Telephones and email addresses are available.
  More Details >
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MINORITY AND WOMEN OWNED BUSINESSES      $100/M
2.3 Million Records
      This is a selection from our masterfile of business owners. The top executive is a Woman or Minority party. (African American, Hispanic, Asian, etc.)
   More Details >
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COMPANIES WITH FLEET VEHICLES     $75/M
1.6 Million Records
     These businesses purchase or lease fleet vehicles to deliver goods and services to their customers or for business travel. The list is heavy in the construction and contractor categories.
     - Telephones are available.
 More Details >
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Ethnic Groups Don't See Themselves in Advertising, Digital Content
(EMARKETER)
     Brands that want to reach ethnic minorities online are not doing a very good job, according to some research.
... More Details >  
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Direct Mailers No Longer Need To Prepay Postage
(DIRECT MARKETING NEWS)
     In its decision, the PRC approved a USPS request that it provide credit lines to direct mailers that enter into a negotiated service agreement, giving them the ability to pay postage via online methods after mailing...."
... More Details >  
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Viewpoint: Ignore the Human Element of Marketing at Your Own Peril
(ADVERTISING AGE)
     New Year’s resolution: Stop living in the past. Just jettison some old habits, such as trying to manipulate prospects. Stop viewing purchasers as conquests. They are members of a community, prepared to adore (or the opposite) not just your stuff but the inner you.
... More Details >  
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Affluents Plan to Spend More on Travel
(MEDIAPOST)
     A Unity Marketing study finds that many affluent consumers plan to spend more on travel in the next year. Over half of all luxury consumers report that the source of their greatest personal satisfaction comes from experiences, as opposed to luxury goods.
... More Details >  
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Popularity of Mobile Banking Apps Makes Them Cybercrime Targets
(MOBILE MARKETER)
     The largest level of mobile malware ever were recorded in 2011 and the trend is expected to continue in 2012, with cybercriminals increasingly turning their focus to mobile banking attacks, according to a new report from McAfee Labs.
... More Details >  
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When Moms Shop, They’re Highly Digitized, and Play to Win
(ADVERTISING AGE)
     BabyCenter US, working with comScore, produced the report, "2011 Shopping Rituals of the American Mom." Marketers take note: this isn't just about moms. They're the leading indicator for shopping behaviors. What they're doing today, every consumer will be doing tomorrow.
... More Details >  
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AND MORE...
- Apple has more online shoppers than Wal-Mart (ADVERTISING AGE)
- ComScore: Social networking now top online activity (BROADCASTING & CABLE)
- Integrating social media into business process a challenge (EMARKETER)
- 55% of women willing to opt-in to receive mobile coupons (MOBILE MARKETER)
- Christmas Day mobile sales up from last year, study finds (DIRECT MARKETING NEWS)
- McDonald’s aims to increase in-store traffic via geotargeted mobile ads (MOBILE COMMERCE DAILY)
- Consumers increasingly reliant on smartphones for newspaper consumption (BTOB MAGAZINE )
- E-payments rapidly phasing out paper checks as an option (USA TODAY)

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Dunhill's Lists
     To view lists other then those featured in this newsletter, please check out our datacards.

Searching for a list?
      Ask Dunhill. We will construct a database to meet your needs. Our research department will do the work to get you the exact list you need by enhancing our current lists or building a new list from square one. You can be assured that Dunhill's research team will put together a list that will meet your requirements.

Marketing Tip
     Do you have a business website? In order to be successful any small business, whether a service business, a retail store or a one person SOHO, must have a website. Even a simple one page website is better then none. Now a days, people are more likely to do a search on the internet than look up a business in the yellow pages.

Dunhill's Laugh Corner

             New Airline Rules
Attendant: "Welcome aboard, sir. May I see your ticket?"
Passenger: "Sure."
Attendant: "You're in seat 12B. That will be $5, please!"
Passenger: "What for?"
Attendant: "For telling you where to sit."
Passenger: "But I already knew where to sit."
Attendant: "Nevertheless, we are now charging a seat locator fee of $5. It's the airline's new policy."
Passenger:"That's the craziest thing I ever heard. I won't pay it."
Attendant: "Sir, do you want a seat on this flight, or not?"
Passenger: "Yes, yes. All right, I'll pay. But the airline is going to hear about this."
Attendant: "Thank you. My goodness, your carry-on bag looks heavy. Would you like me to stow it in the overhead compartment for you?"
Passenger: "That would be swell, thanks."
Attendant: "No problem. Up we go, and done! That will be $10, please."
Passenger: "What?"
Attendant: "The airline now charges a $10 carry-on assistance fee."
Passenger: "This is extortion. I won't stand for it."
Attendant: "Actually, you're right, you can't stand. You need to sit, and fasten your seat belt. We're about to push back from the gate. But, first I need that $10."
Passenger: "Oh, all right, here, take the $10. I can't believe this."
Attendant: "Thank you for your cooperation, sir. Is there anything else I can do for you?"
Passenger: "Yes. It's stuffy in here, and my overhead fan doesn't seem to work. Can you fix it?"
Attendant: "Your overhead fan is not broken, sir. Just insert two quarters into the overhead coin slot for the first five minutes."
Passenger: "The airline is charging me for cabin air?"
Attendant: "Of course not, sir. Stagnant cabin air is provided free of charge. It's the circulating air that costs 50 cents."
Passenger: "I don't have any quarters. Can you make change for a dollar?"
Attendant: "Certainly, sir! Here you go!"
Passenger: "But you've given me only three quarters for my dollar."
Attendant: "Yes, there's a change making fee of 25 cents."
Passenger: "For cryin' out loud. All I have left is a lousy quarter? What the heck can I do with this?"
Attendant: "Hang onto it. You'll need it later for the lavatory."

Upcoming Conferences
     As an active participant in the industries we serve, Dunhill International List Co., participates in an array of trade-specific conferences. In the next few months Dunhill's representatives will be at:

Comments
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