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Latest News, Tips and Mailing Lists Available for Your Next Direct Marketing Campaign!
 
ListMagic News
  ListMagic News
Dunhill International List Co.
March 11 , 2010

In This Issue:

How To Increase Your Email Delivery Rates

New DMA Guidelines for Testimonials & Endorsements

Google Expands Call-Based Mobile Ads

Reaching Consumers via Email Is Still the Way to Go

Insurance-Related Direct Mail Steady in 2009: Mintel

Colorado Governor Signs Two Bills Affecting Direct Marketers

Business Lists Work!

Botnets Cause Surge In February Spam

DMA To Host National Conference On Operations & Fulfillment

This Issue's Highlighted Lists

Most Popular Lists

Dunhill's Laugh Corner

Testimonial

How To Increase Your Email Delivery Rates
(by Robert Dunhill, President)
     There are some easy methods that will produce a 20%-40% decrease in your email undeliverables. Try them out and prove that the more messages that arrive in the inbox the more that will be opened... Read more >

Email Feedback | back to top


This Issue's Highlighted Lists

Small Business Owners
10.5 million names

     This is the most complete file available of Small Business Owners. They are the ultimate decision-makers who sign the checks, authorize purchases and run the show. View datacard

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Educators At Home Address Interested In Travel
800,000 names

     These educational professionals have all expressed an interest in domestic and/or foreign travel. This file of teachers, professors and other educators is a key source of travel enthusiasts. Over 28,000 email addresses are also available.   View datacard

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Ailments, Diseases & Illness Sufferers
200 million names

     A newly updated database of individuals and households suffering from a wide variety of ailments, diseases, illnesses and medical conditions. The head of the household or the person with the illness has responded to a questionnaire/survey indicating that someone in the household suffers from specific ailments. View datacard

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American Lifestyle Database
27 million records

     This comprehensive consumer database is enriched with a vast range of demographic and lifestyle selections to pinpoint exact prospects and buyers of specific products or services..  View datacard

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America's Green Companies
435,000 records

     Go "green" and reach businesses and companies that are striving to be kind to the environment. These companies are constantly looking for products and services that will help them achieve their "green" goals. Select by business type, SIC code, geography/SCF. Also select by job function and title of executive.  View datacard

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New DMA Guidelines for Testimonials & Endorsements
(DMA)
     The DMA Board of Directors recently approved updates to DMA's guidelines for testimonials and endorsements, which impact marketers in all media, including but not limited to social media, blogging and word-of-mouth marketing.  Read more >

Email Feedback | back to top


Google Expands Call-Based Mobile Ads
(ADWEEK)
     Google is building out its mobile ad arsenal by expanding its new click-to-call ad options. The company is providing the smartphone ad option to national advertisers seeking to give mobile users the ability to tap numbers in ads to connect with businesses.  Read more >

Email Feedback | back to top


Reaching Consumers via Email Is Still the Way to Go
     Even though social networking sites such as Facebook and Twitter have been used by businesses to reach existing and future customers, email marketing remains strongly in the lead as the preferred way consumers wish to be reached by companies touting their products and services.
      Brick-and-mortar businesses ...can tap into Dunhill's database of 250 million consumers nationwide who've opted-in to receive promotional offers from vendors. For 5 cents per email, businesses can send emails with discounts or special offers to residents in a specific zip code or a targeted radius of their locations using Dunhill's service.  Read more...

Email Feedback | back to top


Insurance-Related Direct Mail Steady in 2009: Mintel
(DM News)
      Despite budget cuts and the growing use of social media, insurance companies maintained their use of direct mail throughout last year, according to research from Mintel Comperemedia. Read more...

Email Feedback | back to top


Colorado Governor Signs Two Bills Affecting Direct Marketers
 
     Colorado Gov. Bill Ritter (D) on Feb. 25 signed into law two bills (HB 1189 and HB 1193) affecting direct marketers. HB 1189 removes an existing sales tax exemption for businesses “engaged solely and exclusively in the business of providing cooperative direct  mail advertising." ... Read more >

Email Feedback | back to top


Business Lists Work!
     Dunhill has a unique ListMagic© technology that custom compiles a list to pin-point your exact target market. ListMagic© is an advanced process that merges multiple sources of business information to provide the most comprehensive database available anywhere.
      Our business databases contain over 14 million businesses and 22 million executives and includes important company information such as telephone number, sales volume, public or private ownership, SIC code (type of business), 100 different job titles or functions, email addresses of executives, fax numbers, latitude and longitude, zip code, mapping, number of employees, sales volume, headquarters vs. branch, etc.!
     Contact your account executive today at 1-800-DUNHILL (386-4455)

Email Feedback | back to top

Botnets Cause Surge In February Spam
(CNET)
     Spam now accounts for close to 90% of all email worldwide due to a surge in February, according to Symantec. Two botnets named Grum and Rustock helped push spam levels up 5.5% in February over the prior month, according to the security firm's report. ... Read more >

Email Feedback | back to top


DMA To Host National Conference On Operations & Fulfillment
(DMA)
     On Monday, Apr. 19 through Wed., April 21 at The Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Florida, DMA will host the National Conference on Operations & Fulfillment (NCOF) 2010. For more information on NCOF, and to register, please ... Read more >

Email Feedback | back to top


Geo-Targeted Email
Reach prospects in your
ZIP code via email for as little as 5 cents each. It takes only a few minutes and can benefit your revenue Check it out!

Dunhill's
Laugh Corner

Irish Vs. English

An Englishman and an Irish man are driving head on , at night, on a twisty, dark road. Both are driving too fast for the conditions and collided on a sharp bend in the road. To the amazement of both, they are unscathed, though their cars are both destroyed. In celebration of their luck, both agree to put aside their dislike for the other from that moment on. At this point, the Irish man goes to the boot and fetches a 12 year old bottle of Jameson whiskey. He hands the bottle to the Englishman, whom exclaims," may the English and the Irish live together forever in peace and harmony." The English man then tips the bottle and lashes half of it down. Still flabbergasted over the whole thing, he goes to hand the bottle to the Irish man, whom replies: " no thanks, I'll just wait till the police get here!"

Most Popular Lists

Affluent America
Affluent Investors
Ailment Sufferers
Airplane Owners & Pilots
Allied Medical Professionals
America's Businesses by SIC
Auto Owners-by Make & Model
Bankruptcies
Boat Owners At Home
Business Database
Canadian Households
Celebrities
Clubs and Organizations
College Students
College Bound HS Students
Colleges & Universities
Computer Savvy Seniors
Consumer Survey Database
Contact Lens Wearers
Contributors
Corporate Gift Buyers
Cruise Passengers
Debit Card Holders
Engaged Couples
Environmental Industry
Fed. Gov't Contractors/Bidders
Federal Gov't Executives
Fire & Casualty Ins. Agents
Foreclosures
Green Companies
Gov't Decision Makers
Homeland Security Executives
Human Resource Managers
Insurance Agents
International Lists
Life & Disability Ins. Agents
Mail Order Buyers
Marketing Research Executives
Millionaires & Billionaires
Mortgage Database
New Baby Database
New Movers
Nurses by Email
Occupation Database
Opt in Email Business Add.
Physicians by Email
Pre-Movers
Prisons and Jails
Professionals
Residents
Retail Establishments
Retirement Facilities
Teacher Database
Timeshare Owners
Wholesalers
Women's Plus Size Buyers


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Testimonial

     “Using the 'Do-It-Yourself' email program enables us to send high quality graphic emails to a specific group of people in a specific area near our office. In addition, I can easily track how many people opened the email and therefore measure the response rate. This gives me insight as to what type of marketing pieces get attention and response. One marketing piece yielded a 3% response and paid for itself 5 times over! ”

...Dr Julie Klarich
Ability Healthcare Ltd
February 17, 2010

 
     
 
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