List Management

As a list owner, you have the opportunity to receive income each month paid to you by the direct marketers (non-competitive) who realize that your file of buyers or inquiries will benefit their own marketing program.

These revenues may be extremely high. It's fairly common for list owners to receive hundreds of thousands of dollars in list rental income in only a one year period. That's right. And you will not dilute your file. Your customers will continue to buy your products or services . . . for many years.

As professional direct marketers with over 70 years of list marketing experience, we have successfully launched many lists through an aggressive sales/marketing campaign.

The cornerstone of our success is our innovative sales/marketing system which has proven to dramatically increase your list rental revenue. Basic components of our marketing campaign include: research, preparation and distribution of list marketing datacards, proactive promotions, scheduling and clearances, and most importantly, aggressively selling the rental program.

As your list manager, we will serve as exclusive representatives to the list renting arena. The primary target group is major list brokers and mailers who find your buyers profile of interest to their list renting clients. They would then test the list to realize better than break-even results. Continuation orders will follow successful tests. Many direct marketers utilize both compiled and response lists of buyers, subscribers, donors, plus business lists of companies, executives and professionals.

It's important to note that although we orchestrate the total effort, you, the list owner, always maintains ownership and control of the list. You will always make decisions regarding who does or does not rent your list.

Overall, the singular benefit that truly separates Dunhill International List from the competition is the individual professionalism and genuine passion with which we tackle list management assignments. The depth and experience level of our staff, along with meticulous planning and execution, directly benefit our clients' "bottom line."

Individual elements of our integrated sales and marketing program include:

MARKETING AND ADVERTISING

Whether it's our clear and precise presentation, strategically-placed press releases, our dynamic direct mail campaigns or dedicated telemarketing sales activity, you can be assured that your rental program is enjoying maximum exposure.

SALES STRATEGIES AND COORDINATION

Our sophisticated prospecting, sales and tracking system will cultivate to the fullest virtually every major list broker and mailer nationwide. We encourage and expect our account executives to cross all lines when key "cross-sell" opportunities arise, and this stimulates measurable, bottom-line results.

On final analysis, Dunhill International List Company is uniquely suited to manage your mailing list. We have and are currently setting new standards throughout the industry in both business-to-business and consumer markets.

Contact us now and we will provide a free estimate of how much revenue your list might generate for you.

For more information, please call us at 1-800-DUNHILL (386-4455) or fill out the ASK DUNHILL form.