Response Lists

This category of lists includes many thousands of different files. Each list comprises names and addresses of individuals or businesses who have taken some form of action to contact the marketing company.

Most of the lists include mail order buyers of products and services. Many others include requests for information. These responses come from all forms of media such as magazines and newspaper ads, direct mail solicitation such as catalogs, circulars or letters, plus radio, TV, the Internet and telephone. Popular types of marketers in terms of volume are the magazine publishers or their reps, fund raisers, insurance companies, stock brokers, banks, home improvement companies plus the tens of thousands of retail stores, health providers, professional services and self-improvement firms plus the mail order catalog companies.

These lists may contain a few thousand to millions of names. The one characteristic common to all is that the person has taken action to actually contact the advertiser. It may be a request for further information or an outright purchase. These lists are available for one time rental to non-competing firms. Generally, a list owner requests a sample mailing piece or telemarketing script to determine if it is a competitive offer. These lists are provided on a one-time use basis and remain the property of the list owner. The rental may be arranged through Dunhill at no cost to you.

Multiple lists may be merged and then compared with the renters own file of customers or with a compiled list. Merging and purging the duplicate records may significantly reduce the final mailable quantity and result in significant printing and postage savings.

Broad groups of response lists (Buyers or Inquirers) include:

• Magazine or Newsletter subscription lists, trials or expirations
  
• Merchandise offerings such as clothing, food, housewares, electronics, novelties, etc.
  
• Financial Services i.e.. insurance, banking services, (credit cards, etc.)
  
• Fund Raising lists for various charities, political campaigns, environmental groups, etc.
  
• Business buyers of office equipment and supplies.
  
• 800 or 900 mailer responders to a multitude of offers
  

The prices for these lists vary between $75 and $125 per thousand names. Dunhill will negotiate the best possible deal for any large volume client. Our own volume purchasing enables us to obtain list rentals at discounted rates for our customers. Please inquire.

As your list broker, we have an obligation to offer the highest level of customer service available in the list industry. Our aggressive brokerage department provides list renters with proactive media recommendations in vital markets such as catalogs, circulation development, (controlled and paid), computer/high technology, business to business, residential and fundraising. We work closely with you, the list renter, cultivating your program to ensure that you achieve your pre-determined goals and objectives through list response.

Part of that service includes our ability to analyze your market and provide you with free list recommendations that will yield you the best possible return on your direct mail dollars. We will help you analyze your response to determine the most profitable lists . . . advise you of any new hotline names (recent buyers) list owners might offer . . . work with you to schedule proper size tests . . . suggest better times to mail and even review your copy or script to help you get the most response. At Dunhill International List Company we work harder for results because we see ourselves as your partner in your marketing campaign.

For more information, please call us at 1-800-DUNHILL (386-4455) or fill out the ASK DUNHILL form.