Robert Dunhill, President

Robert Dunhill is President and Owner of Dunhill International List Co. Inc. located in Boca Raton, Florida.

Founded in 1938, DUNHILL INTERNATIONAL LIST CO., INC. is the largest compiler of specialized mailing lists in the U. S. 

Bob's intimate knowledge of the multitude of sources for mailing lists allows Dunhill research department to select more accurate, more comprehensive and more productive lists for their marketing clients.

As President of Dunhill International List Company, Bob Dunhill has vast experience in the direct marketing industry.  During his list career, he has learned most of the aspects of successful direct marketing.  To name a few, he has intimate knowledge of hundreds of different lists sources.  "There's lots of accurate data out there but, at the same time, there's plenty of outdated information that should be avoided by legitimate list compilers."

Bob has many strong points relative to the list industry.  The first is the list selection process wherein he determines the most popular categories.  By keeping abreast of the direct marketing industry and the variety of products and services that are offered, Bob is able to make choices for the list groups that will be required by marketers.  Bob is also one of the country’s foremost authorities on list conversion techniques.  He pioneered the data entry process in 1967 and the processes are being used by many list compilers today.

The marketing techniques of merchandising compiled lists are Bob's most distinctive attribute.  "We have maintained intimate relationships with the list brokerage community for as long as I can remember", says Bob.   "My specialty is to locate those marketers who are prospects for specific list categories."  Dunhill disseminates list information to these marketers on a category-by-category basis.  In turn, these marketers contact their list broker to place their assignments for the Dunhill promoted list.

Mr. Dunhill coined the phrase, "ListMagic" in the 1970's.  This is a process of list selection from a series of related categories, merging the data and weighing this new prospect list according to predetermined values as it relates to the marketers modeled list of customers and inquiries.  "The entire concept is a marketers dream.  We determine the characteristics of his customers and make the model.  Then we select our compiled files, rate them as you would in any model and really assist the client in his prospecting.  Modeling consists of demographic and lifestyle information plus some of our patented software that pinpoints prospects that match the client's file.  The more duplication we identify, the better the list."

The areas of list hygiene, duplicate elimination, National Change of Address (NCOA), database management, appending demographics and psychographics are all functions of the list industry with which Mr. Dunhill is fully acquainted.

Mr. Dunhill is fully informed of email marketing plus the Can Spam Act, which is designed to reduce email volume and limit the email messages to those consumers who want to receive it.

With over five decades of experience in the mailing list industry Bob Dunhill is in constant demand for his list compiling expertise.  He has lectured and given presentations on mailing lists, compiling techniques and database marketing, their trends and their role in the future of direct marketing.

Dunhill is co-founder of the Florida Direct Marketing Association and is currently a Board Member of The DMA Florida Chapter, a member of the DMA List and Database Council and the Marketing Council, plus the Hospitality and Travel Council.  Bob is a 50-year member of the Direct Marketing Association, and past member of six national Direct Marketing Clubs as well as a member of the FDMA Hall of Fame. 

Dunhill maintains a website www.dunhills.com that offers counts and prices for thousands of different lists.  Dunhill's website also includes trade information, anti-Spam regulations, direct marketing information such as the Do Not Call Registry, requirements for Commercial Email, suggestions to address security issues in direct mail campaigns and an explanation of the NCOA process.

He is a member of CLIA and NACTA as a major mailing list supplier to the travel industry.

Bob Dunhill attended Pennsylvania Military College and graduated from Adelphi University and received his Masters degree from New York University.

Dunhill resides in Boynton Beach, Florida and works every day.  He plays golf and travels as much as possible. His three children, Cindy Dunhill, Candy Dunhill Hachenburg and Andy Dunhill are executives within the company.