Welcome to Dunhill's List Services

When it comes to lists, either mailing, email or telemarketing files, Dunhill International List Co. has the knowledge and resources you need to help you target the people and companies most likely to buy your products or services. Our mission is to ensure that your direct mail, telemarketing or email experience is as convenient and as profitable as possible.

Please read through Dunhill's List Services from beginning to end - and refer to it should general questions arise. For specific questions or for any other assistance, please call our toll-free number 1-800-DUNHILL (386-4455).

Direct Marketing Lists

Through Dunhill you have access to compiled lists derived from a variety of sources, response lists obtained from questionnaires, surveys and more and custom lists designed by your Account Executive to match precisely your target market.

List Management

As a list owner, you have the opportunity to receive income each month paid to you by the direct marketers (non-competitive) who realize that your file of buyers or inquiries will benefit their own marketing program. As your list manager, we will serve as exclusive representatives to the list renting arena for your list.

List Hygiene

• NCOA (National Change of Address) and LACS (Locatable Address Conversion System)
• Deceased List Scrubbing
• Merge/Purge cleaning of duplications out of your customer/prospect file
• Do Not Mail Opt-Out List Scrubbing
• Move Update Compliant

With increasing mail costs it is imperative to have a clean list so you are not wasting money on inefficient mailings. Your customer or prospect list will be cleaned and updated overnight by comparing it to the postal National Change of Address file that covers a 4 year period.  We provide deliverable addresses using official information provided on a monthly basis. We also offer merge/purge services to combine multiple lists and remove duplicates.

Telephones

Every file with consumer telephones is matched against the FTC 'Do Not Call List' and is upgraded quarterly for continued adherence to this legislation. Dunhill examines all telemarketing scripts to assure legality of messaging. A subscription Account Number (SAN) is required before consumer telephone numbers will be released. Contact us for more details or check out the FTC web site for more information.

Email Addresses

Dunhill adheres to the following principles of responsible email marketing outlined in the "Can Spam Act of 2003."

1. An honest subject line.
2. No forging of headers or technological deceptions.
3. Identity of the sender, which includes a "physical" address.
4. An opt-out that works and is easy to find and easy to use.
5. Email authentication

Check out our guidelines for creating HTML and Text email message to fit the guidelines.

Text Messaging

Dunhill now offers mobile text message marketing allowing businesses to reach consumers via text messages on their cell phones or mobile devices. This new medium sends a brief message to consumers' cell phones where they can be reached almost any time! This new service introduces a new form of customer acquisition and will bring your multichannel marketing strategy to the next level.

We currently have over 40 million opt-in mobile phone numbers available. Demographic selections can also be used to target your file such as Ethnicity, Gender, Marital Status, Political Party and Lifestyle Interests. Currently, text messaging campaigns are averaging an incredible 80% open rate which virtually ensures that your message will be read by the recipients. Follow the link below to see our text messaging datacard which contains more information on selections available and pricing.

Appending

We can append land line or cell phone numbers and/or emails to your postal house or rented lists for follow up campaigns. Conversely we can also append phones or addresses to your delivered email campaigns for follow-ups.  Low prices offer intriguing possibilities for serious Business-to-Business or Business-to-Consumer marketers.

Dunhill's consumer life stage segmentation service is a household-level consumer segmentation and visualization system that can give you a clearer picture of who your customers are.  Household-level segmentation offers you a close-up family portrait of your best prospects, not a broad view of an entire section of town. It allows you to better know – and anticipate – your customers' demographics and buying behaviors, conduct market analysis, plan customer acquisition strategies, and create cross sell/ up-sell and retention campaigns that are truly targeted, personalized and powerful. This goes way beyond the standard age and income appending.

Email Surveys for Sales Leads

You will be able to survey your customers on service, new product launches and other important aspects about your business.  Surveys are invaluable in learning about your customers and what they want and need from your company. It is also a great way to clean up your houseflies. This service provides analysis and guidance in structuring questions for the most useful data.

E-Newsletters

Maintain regular contact with your customers and deliver valuable tips and news to prospects with ongoing
e-newsletters. This service is totally turnkey!

You'll find much more than you bargained for when you visit our web site. Not only will you be able to view our datacards that highlight our most popular lists, and information about our other services including email address appending. You will also find information and links to the most current direct marketing news including:

• Customer's rights
• Links to information supplied by The Direct Marketing Association
• Federal Legislation concerning the Do Not Call List and Spam control laws
• Links to important direct marketing web sites
• Advice on how to use direct mail to enhance your marketing efforts
• Counts/Prices for over 2,000 mailing list categories
• The difference between response lists and compiled lists
• Information on managed lists
• Dunhill press releases
• View our catalog online
• Sign up for our free ListMagic e-newsletter
• Information on sales and special offers
• Recommended guidelines to email address appending
• FTC email address to secure Subscriber Account Number

Experience the Dunhill Difference

For more information, please call us at 1-800-DUNHILL (386-4455) or fill out the ASK DUNHILL form.