HOW THE EMAIL APPENDING PROCESS WORKS...

Dunhill International follows the Direct Marketing Association (DMA) Guidelines for Email Appending. Under the guidelines, one of the following conditions must be met:

• A customer's email address should not be appended to a marketer's database unless the consumer gives the marketer permission.
• There is an established business relationship with the consumer.
• The emails that are appended come from sources that provide notice and choice about third party email offers and the consumer did not opt-out.
• Reasonable efforts are taken to ensure the appending of accurate email addresses to the corresponding consumer records.

Marketers are not allowed to sell, rent transfer or exchange and appended email unless the consumer is given notice and choice about the action the marketer plans to take. All messages to an email appended address should include a choice to opt-out. Finally, marketers are required to keep appropriate records that show they are in compliance with the guidelines.

Ultra sophisticated software now allows us to append email addresses to your customer and inquiry list.

• The growing need to market on the Internet is apparent, especially in light of the increasing cost of traditional direct mailing.



• Email Appending is matching an individual's unique name and postal address with an Email address. Using propriety Email Appending technology, the database is consistently refreshed on a daily basis with the most current Email addresses possible. This means that returned records have been passed through the most reliable sources possible for the optimal accurate provision of Email addresses. Once appended, a permission request program is created with criteria that meets specific requirements and industry standards to Opt-in each individual.



• Brick and Mortar Companies need an efficient means of keeping costs down and profits up. What better way than to acquire Email addresses for their existing customer or inquiry databases than permission granted Email appending and subsequent sales solicitations?



• Currently the Email match ratio is better and better for both Business-to-Business and Consumer Email Appending. This provides clients a reliable way to acquire 10% to 35% of your terrestrial database with the most current and deliverable permission granted Email.



• Upon receipt of the files. Proprietary software seeks to correlate an Email address to a given individual name and address, if applicable, by company name. Many records will not be located simply because they do not have Email addresses or because of the name variations in spelling and hyphenations.



• Even if the database has duplicates, all files are merged to purge the duplicates. An Email is then sent to the prospect requesting their permission to send them a communication from the client in the future by Email with specific information, offers, etc.



• The recipient can opt-out by replying with a remove request and opt-in by default. Once the remove requests have been deleted, a second Email can be sent to affirm positively their acceptance to receive further communication with offers and promotions from the client.



• Any solicitations or offers in the initial permission request are not permitted in accordance with anti-spamming regulations and ethics. All recipients that request to be removed from the mailing will be deleted from the Email list. During the opt-in process, files are held for over 72 hours to give recipients ample time to "opt-out". Those people that do not request to be removed will remain on the list.



• Additionally, during the permission process, a large number of appended Email addresses are removed from the list because the opt-out letter is returned as "undeliverable". This happens for a variety of reasons, including changes in internet service providers, changes in employment and residence. By removing the undeliverable and remove request addresses, it is assured that the completed files returned to the client are as "clean" as possible. These procedures are adhered to with all efforts to maximize effectiveness and to assuage any false indications of "spamming."



• Transmission is included in rate.



• Huge discounts on high volume orders.



• You pay only for delivered messages.



• Tracking to your site is included in rate.

TRANSMITTING THE EMAIL MESSAGE

• The copy for the permission or opt-in letter is also provided free of charge. Linkage to client's websites offered at reduced rates. Timing is vital to email readership. We send the blast on the most favorable week or day.
  
  
• All undeliverables and opt-out requests are deleted from the base file. The net file comprises opt-in or permission based email addresses and are returned to our client.

RATES

Our appending rates include transmission and are priced well below our competition.

Charges are based on total output records
Minimum order $1,500

	50,000 to 100,000	35¢ per record
	100,000 to 250,000	25¢ per record
	250,000 to 500,000	20¢ per record
	500,000 to 1 million	18¢ per record
	1 million plus	call for rates

For more information contact Cindy Dunhill 1-800-DUNHILL (386-4455) cindy@dunhills.com
www.dunhills.com