FREE semi-monthly ListMagic News: Email First Name

Put 70-years of
Direct Marketing Expertise to Work
for you
Got Questions?

E-Mail Copy Tips

Here are 10 tips for writting effective e-mail copy.

1. Use your subject line as your headline and keep it short 3-5 words maximum.

2. Clearly identify the sender of the e-mail.

3. Write your message in a conversational tone.

4. Keep your e-mail message focused and short a maximum of 2-3 paragraphs or 300 words.

5. Short paragraphs are best.

6. Skipping lines between paragraphs makes copy easier to read.

7. Make an offer to buy or act now.

8. Stick to one subject, product or offer per e-mail.

9. Make the offer early in the message. This allows the reader to respond without reading the whole message.

10. Include a reason for them to visit your web site.