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List Management As a list owner, you have the opportunity to receive
income each month paid to you by the direct marketers (non-competitive)
who realize that your file of buyers or inquiries will benefit their own
marketing program. These revenues may be extremely high. It's fairly common
for list owners to receive hundreds of thousands of dollars in list rental
income in only a one year period. That's right. And you will not dilute
your file. Your customers will continue to buy your products or services
. . . for many years. As professional direct marketers with over 65 years
of list marketing experience, we have successfully launched many lists
through an aggressive sales/marketing campaign. The cornerstone of our success is our innovative sales/marketing
system which has proven to dramatically increase your list rental revenue.
Basic components of our marketing campaign include: research, preparation
and distribution of list marketing datacards, proactive promotions, scheduling
and clearances, and most importantly, aggressively selling the rental
program. As your list manager, we will serve as exclusive representatives
to the list renting arena. The primary target group is major list brokers
and mailers who find your buyers profile of interest to their list renting
clients. They would then test the list to realize better than break-even
results. Continuation orders will follow successful tests. Many direct
marketers utilize both compiled and response lists of buyers,
subscribers, donors, plus business lists of companies, executives and
professionals. It's important to note that although we orchestrate
the total effort, you, the list owner, always maintains ownership and
control of the list. You will always make decisions regarding who does
or does not rent your list. Overall, the singular benefit that truly
separates Dunhill International List from the competition is the individual
professionalism and genuine passion with which we tackle list management
assignments. The depth and experience level of our staff, along with meticulous
planning and execution, directly benefit our clients' "bottom line." Individual elements of our integrated sales and marketing program include:MARKETING AND ADVERTISING Whether it's our clear and precise presentation, strategically-placed
press releases, our dynamic direct mail campaigns or dedicated telemarketing
sales activity, you can be assured that your rental program is enjoying
maximum exposure. SALES STRATEGIES AND COORDINATION Our sophisticated prospecting, sales and tracking system will cultivate to the fullest virtually every major list broker and mailer nationwide. We encourage and expect our account executives to cross all lines when key "cross-sell" opportunities arise, and this stimulates measurable, bottom-line results. On final analysis, Dunhill International List Company is uniquely suited to manage your mailing list. We have and are currently setting new standards throughout the industry in both business-to-business and consumer markets. Contact us now and we will provide a free estimate of how much revenue your list might generate for you.
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Please contact us at Dunhill International, call 1-800-DUNHILL (386-4455).
Send mail to info@dunhills.com with questions or comments about this web site. Copyright © 2001 - 2008 Dunhill International List Co., Inc. |
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