As seen in:          

DUNHILL OFFERS LIST RECOMMENDATIONS ONLINE

By Jim Emerson
May 11, 2007

Dunhill International List Co. has revamped its Web site to offer automated list recommendations and generate leads for its list sales reps to follow up.

Dunhill has also launched customized Web pages targeting list data and services to specific industries. Promotions are being targeted to the insurance, medical, travel and other industries.

"Our online marketing initiatives are more industry-specific going directly to mailers via industry trade publications, e-newsletters and direct mail," said in a statement Carol Lustig, director of marketing and new business development.

These new initiatives promote the company's existing products and services, including customized list compilation, list brokerage and its new direct marketing creative services offerings.

.