Use Postcards the Right Way
Postcards are a very cost-effective way to generate leads and increase sales. They work well to encourage website traffic, announce upcoming events, provide advance notice of things to come, persuade customers to take action and promote special offers.
Here are three simple things to keep in mind when designing a postcard campaign.
- Postcards by design are in a ready to read format.
Use this to your advantage. Make the most important benefit of your message the first thing the reader sees. Put it in your headline at the top of the postcard, bold it if it’s in the body of the message, or make it the first item in your bullet points.
- Postcards by design are not for closing sales.
Postcards are generally not effective at closing sales because they don’t provide enough space for the necessary details. They are most effective when used to generate interest in something else or something soon to come. They are great for encouraging website traffic or creating excitement and interest for this weekend’s special sale.
- Postcards by design should be to the point and clear.
It takes only a few seconds for a reader to scan your postcard and decide if they will take further action. So keep your message brief and concise. Make sure the reader can clearly understand with just a quick glance what action they should take. Use bullet points and short sentences. Space your sentences apart so they are easier to read. Always end your message telling the reader what they need to do next – call, visit website, send email, come in to shop, etc. – and give them a sense of urgency so they act immediately.
Used for the right message, postcards can increase your sales leads and profits. Just take a little time to evaluate your design and message and make sure it encourages your reader to take further action.