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Serving Direct Marketers Since 1938

Customer Modeling

Frustrated with guessing what attributes to look for in your ideal prospects?

Remove the guesswork from choosing which selections are best to target prospective leads and replace it with a more scientific approach achieved by the use of Dunhill's customer modeling technology.

Dunhill’s customer modeling service will provide optimal return on investment by finding the qualities that make up your best customer. We offer two levels of analysis.

Summary report: for those who know their clients but are looking for a broader target audience. This simple breakdown report provides you with the general geographic and demographic statistics of your current clients. Then we match this information to our files and provide you with the number of records available that match your customers.

Full report: for those who need insight into who their customers are and where they are located. This more detailed report contains the geographic and demographic information of your clients.  This analysis includes developing a profile from your customer records, calculating their market penetration index and highlighting the segments that are most likely to respond to your marketing campaigns. Along with the analysis, the report will show the total number of records available that can be purchased for your direct marketing campaigns.

With the knowledge you gain from this analysis you will be able to generate targeted marketing messages to send out to prospects that have the same characteristics as your current clients.

Customer Modeling
Ask Us About Customer Modeling

Contact your Dunhill representative to get your customer profile analysis today!

Summary report
$150.00 per report

Full Report 
$250.00 per report

Order for matching records
- Base rate $50.00/M
+ selects

For more information, please call us at 1-800-DUNHILL (386-4455) or use the ASK DUNHILL form.

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