Ask Dunhill
Marketing Tools

DMA Choice

What is DMAchoice?

DMAchoice™ is an online tool developed to help you manage your mail. This site is part of a larger program designed to respond to consumers’ concerns over the amount of mail they receive, and it is the evolution of the DMA’s Mail Preference Service created in 1971.

As a nonprofit organization, we provide this service to help consumers express their marketing preferences to businesses. It is not a tool to effectuate rights under any specific law including the California Consumer Privacy Act (CCPA).

For the purposes of this site, direct mail is divided into four categories: Credit Offers, Catalogs, Magazine Offers and Other Mail Offers. You can request to start or stop receiving mail from an entire category or opt out from all.

How do consumers register for DMAchoice?

Online registration

Consumers can register at DMA’s consumer website: for a processing fee of $2 for a period of ten years. Registering online is the fastest way to see results. DMAchoice offers consumers a simple, step-by-step process that enables them to decide what mail they do and do not want.

In addition, DMAchoice online offers registration for DMA’s:

Mail-in registration

If you do not wish to complete your registration online, you can register for DMAchoice by using the mail-in form that is online: fill out the DMAChoice Mail In Form with all required information, print it and mail to the address provided with the form.

Please no certified or registered mail

Processing by mail will take longer than online registration. Please note that categorical and specific company or organization opt-out requests, and other preference services, are not offered through mailed-in requests.

Want More Information?

You can sign up for DMAchoice or receive more information about DMAchoice at

End of content dots