What is Data?
Data is the foundation of your direct marketing program. Accurate data gives you the best return on your investment (ROI) for your campaigns and saves on your postage and printing costs.
Direct marketing data includes the mailing address and all the information available about the people or companies on the mailing list. This data allows you to target your marketing campaign directly to the people who are most interested in your product or service.
There are many kinds of files from which to choose. These lists are often separated by B2B (Business Lists) or B2C (Consumer Lists). Some of these files are amassed from data available from published information (Compiled Lists) and others are gathered from self-reported information (Direct Response Lists).
Consumer Lists include home address and are available with email address, cell and landline phones and hundreds of lifestyle selections that allow you to target consumers by their occupation, interests, household makeup and more.
Business lists contain business address, landline phones, data about the business such as employee size, sales volume, locations, and executives by over 150 different job titles. Email addresses, cell phones and in many cases, lifestyle information are also available for a large portion of the database.
Successful direct-mail marketing depends upon careful selection and testing of data. Dunhill is a leader in targeted and custom compiled direct marketing data for local, national and worldwide direct marketing campaigns.
Request a quote or give us a call today to speak with one of our experienced data professionals. We’ll help you secure your custom compiled direct marketing list for your unique requirements.