How We Compile Consumer Data
Dunhill’s Consumer Database is the highest quality consumer file available because of the diligence and attention to detail we put into updating and maintaining the data we receive from these sources:
Dunhill’s Consumer Database is compiled primarily from five sources:
• Utility New Connects
• Real Estate Data (Tax Assessor and Deed information)
• Voter Registration Lists where available for marketing applications
• Credit Card Transaction data
• Public Records such as hunting licenses and boat registrations
Utility New Connects
A new way to identify new movers by evaluating telephone/cable utilities new connections. These records are typically received three to four days after the connection occurs and provide us with a remarkably fresh source of residential information. There are, of course, many different types of New Connects including service provider changes, line extensions and reconnects as well as new movers. New Connects are compared against the core database to identify the non-mover population and the unique records are flagged as new movers. These new movers are then incorporated in the core database.
Real Estate Data
Real Estate documentation is another key source of information regarding homeownership. Deed transfers and tax assessor data is compiled from all states (representing 95% of the population).
Voter Registration Data
This information is available for 25 states, 21 of which are actively providing information for marketing applications. The other four are inactive but may continue to contribute to attributes within the Consumer Database if the household or individual remains active. Key variables sourced through voter registration files are name, address, date of birth, and political party. Additional voter data elements have been sourced through political donor information and survey data.
Credit Card Transaction
Although information related to consumer credit worthiness or activity is not maintained, transactional data retrieved from Credit Card Transactions is a key contributor to the Consumer Database. Name, address, and credit card type are powered through this source, which contributes to the identification of families who move to a new address.
Public information is the source of data in the form of hunting licenses and boat registrations. Obtaining the name and address data is important, but we also obtain interest data as well as attributes specific to the boat vessel type.
More than 20 types of secondary sources are integrated to provide additional perspective regarding individuals as well as the demographics and lifestyles of current households on the database.
Each year, more than 29 billion records are processed to update and maintain the database. Standard verification and hygiene procedures are applied to all records to assure content quality as well as the highest connect and deliverability rates. These processes include:
• address standardization
• NCOAlink, LACSlink, and DPV
• area code/exchange validation
• Do Not Call/Do Not Mail
• as well as other relevant suppression file processing.
The Consumer Database is compiled on a monthly basis. There are no significant geographic or other biases involved in our update cycles. The majority of sources do provide monthly updates in every cycle.
Request a quote or give us a call today to speak with one of our experienced data professionals. We’ll help you secure your custom compiled Consumer list for your unique requirements.