Takeaways from the ANA | DMA Response Rate Report, 2018

Posted on: March 6th, 2019 by R1938dunhill

Direct Mail is an important element of your Advertising Mix. Check out these statistics from the ANA|DMA 2018 Response Rate Report.

1. Direct mail response rate to house files is 9% This is nearly double the previous direct mail response rate of 5.1%. *
2. Direct mail median cost-per-acquisition to house files is $43.90. *
3. At 59%, oversized envelopes have the greatest return on investment to house files over other mediums (followed by postcards at 34% and letter-sized envelopes at 48%). *
4. The top response rate tracking methods are online tracking such as PURLs (53%), code or coupon (45%), and call center or telephone (41%). *

The Bottom Line – Direct mail is important in your advertising mix. Reaching your target audience via several mediums is important as they will become conscious of your business when they see your message in several places.

Call us 1-800-DUNHILL (386-4455) for a free consultation on direct mail marketing for your business.

*(Source: ANA | DMA Response Rate Report, 2018)