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Should You Send Out Email or Direct Mail?

The question is not which media you choose for your direct marketing – email or direct mail. The question is…How is the best way to incorporate both in your marketing plans? Both channels work well alone, but together more

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Your Current Customers Are Key to Finding Ideal Prospects

One of the best ways to gain new customers is to find prospects who are similar to your current customers. Targeting your marketing campaigns to these ideal prospects will give you the best return on your investment. But more


Marketing Best Practices – Understanding The Power of Three

We all know that repetition is the basis for any learning experience. This holds true for people who are first learning about a product or service. Back in the 1960’s and 1970’s, advertising guru, Herbert Krugman studied consumer more


The Importance of Testing Direct Mail

It still amazes me, after nearly 60 years in direct marketing, how few companies understand and actually do enough direct mail testing. The only logical explanation is that test is a four-letter word. And people don’t like to more