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How To Choose the Right Voters Data

Posted on: January 26th, 2022 by Our Team

The year 2022 is shaping up to be a busy midterm election year. Because of redistricting driven by the 2010 census, there are many more races running this year due to newly created districts or multiple incumbents now living in the same district. A total of 469 seats in the U.S. Congress are up for election on November 8, 2022. There are 34 Senate seats and all 435 House seats1[i]. In addition, there are numerous gubernatorial, attorney general and state legislature races.

This year, more than ever, having the right list of voters will make the difference for candidates, political organizations, ad agencies and marketing professionals who need to reach the voters in their area or nationwide.

A list cleaned of deceased voters, updated with correct postal and email addresses, and appended with demographic data will give you the power to target the voters in your area with the right message.  Selecting the correct voter data for your needs is paramount in order to reach the right voters.

Voter Data from Election Officials

Registered voters lists can be obtained from state, county and municipality election offices, but these lists do not provide you with all the necessary information you need. Often the voter lists kept by these government offices are filled with old, outdated information. The lists have contacts who have moved from the area, have died or changed party affiliation. They are not cleaned of old outdated information.

In addition, every election board has their own process and rules on obtaining the data through them, making the process cumbersome and time consuming.

How to Choose Usable Voter Data

Getting your voter data from a reputable mailing list company is the best way to obtain great, usable data. Since 1938, Dunhill International List Co. has been the key to success for candidates seeking to get the word out about their stand on the issues.

Dunhill has made the process easy for you to obtain current Registered Voters for your campaign or marketing program. Our process starts with collecting the voting data from all state, county, and municipal election boards nationwide. The lists are then cleaned, removing all duplicates and deceased voters from the records. Addresses are updated using the National Change of Address (NCOA) files from the U.S. Post Office. The records are then matched to our existing databases, so the demographic and lifestyle information we have on the voters are appended to the voting file. With this updated voting data, you will have access to valuable information that is not available on government voting files such as voter cell phone numbers, detailed demographic data, voting history, and much more.

This voter data is selectable by geography – state, zip code, census track and congressional district. But you also have access to additional information such as ethnic origin, contributors, homeowner vs. renter, federal election commission contributor match, income, age, change of address and more.

Not all voter data lists are created equal. For the best ROI on voter data for your marketing campaigns don’t rely on a list obtained from election officials. Acquire a clean, updated list. You know you are getting the best when you order from Dunhill as our lists are guaranteed accurate.

When you place an order with Dunhill, you’ll receive professional help in choosing the right selections to obtain the exact targeted data you need.

View the Registered Voter datacard for more details.

Request a quote or give us a call today – 1-800-DUNHILL (386-4455) to speak with one of our experienced data professionals. We’ll help you secure your custom compiled Registered Voter list for your unique requirements.

1[i] “United States Congress elections, 2022, “ Ballotpedia, https://ballotpedia.org/United_States_Congress_elections,_2022.


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