Earlier this year the DMA conducted a survey of marketing professionals and released the findings in “Response Rate Report: Performance and Cost Metrics Across Direct Media”. 57% of marketers surveyed said they use direct mail – matching the percentage...read more
By Robert Dunhill, President When writing copy for marketing programs there are many words and phrases used so often that they have become meaningless. Customers, prospects and your sales force have heard them so many times that they have...read more
It’s not easy. In fact, it’s darn hard. It takes lots of time and thought and the results can be misleading and far from what you would have envisioned. Here are some general hints to help non-professional marketers pin...read more
Direct Mail is an important element of your Advertising Mix. Check out these statistics from the ANA|DMA 2018 Response Rate Report. Direct mail response rate to house files is 9% This is nearly double the previous direct mail response...read more
(by Robert Dunhill, President) Combining your direct mail and email programs with your website is an extremely powerful way to provide incentives and instant gratification to your recipients. Your business will benefit from this marketing strategy because no matter...read more