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Marketing Best Practices – Understanding The Power of Three

We all know that repetition is the basis for any learning experience. This holds true for people who are first learning about a product or service. Back in the 1960’s and 1970’s, advertising guru, Herbert Krugman studied consumer more

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The Importance of Testing Direct Mail

It still amazes me, after nearly 60 years in direct marketing, how few companies understand and actually do enough direct mail testing. The only logical explanation is that test is a four-letter word. And people don’t like to more