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Tips

How to Identify Your Prospects

It’s not easy. In fact, it’s darn hard. It takes lots of time and thought and the results can be misleading and far from what you would have envisioned. Here are some general hints to help non-professional marketers pin...read more


Tips

Takeaways from the ANA | DMA Response Rate Report, 2018

Direct Mail is an important element of your Advertising Mix. Check out these statistics from the ANA|DMA 2018 Response Rate Report. Direct mail response rate to house files is 9% This is nearly double the previous direct mail response...read more


Tips

How to Choose the Right Mailing List

You send out a direct mail campaign to your existing clients and the response is overwhelming. So, to capitalize on this success you want to send the same campaign to a prospect list. How do you find the right...read more


Tips

Mailing List Checklist

When preparing to send out a direct mail piece, there are 6 simple steps you should take to insure your mailing list is ready for your marketing campaign. Not only do you want the mailing to get out on...read more