The year 2022 is shaping up to be a busy midterm election year. Because of redistricting driven by the 2010 census, there are many more races running this year due to newly created districts or multiple incumbents now living...read more
It’s not easy. In fact, it’s darn hard. It takes lots of time and thought and the results can be misleading and far from what you would have envisioned. Here are some general hints to help non-professional marketers pin...read more
Direct Mail is an important element of your Advertising Mix. Check out these statistics from the ANA|DMA 2018 Response Rate Report. Direct mail response rate to house files is 9% This is nearly double the previous direct mail response...read more
You send out a direct mail campaign to your existing clients and the response is overwhelming. So, to capitalize on this success you want to send the same campaign to a prospect list. How do you find the right...read more
When preparing to send out a direct mail piece, there are 6 simple steps you should take to insure your mailing list is ready for your marketing campaign. Not only do you want the mailing to get out on...read more