An important aspect for any direct mail piece is to develop a persuasive guarantee. Even if you have a strong offer, new buyers may be reluctant to make a purchase without some type of guarantee. A compelling guarantee will...read more
You send out a direct mail campaign to your existing clients and the response is overwhelming. So, to capitalize on this success you want to send the same campaign to a prospect list. How do you find the right...read more
When preparing to send out a direct mail piece, there are 6 simple steps you should take to insure your mailing list is ready for your marketing campaign. Not only do you want the mailing to get out on...read more