Your Current Customers Are Key to Finding Ideal Prospects
One of the best ways to gain new customers is to find prospects who are similar to your current customers. Targeting your marketing campaigns to these ideal prospects will give you the best return on your investment. But just how do you find these ideal prospects?
Analyzing your current customers and finding their ideal attributes will allow you to pick for your next direct marketing list only prospects who have the same attributes as your best customers. With this precise targeted list, you’ll be reaching out to people who, like your customers, will be interested in buying the products and services you offer.
With a profile of your current customer list (known as customer modeling), you will have in your hands the formula for selecting the best potential customers. The characteristics that are most prevalent in your modeling report are the selections you should choose when ordering new direct marketing list leads. The modeling report includes demographic information, interests, and geographic locations.
Customer modeling will help your ROI when you send only to prospects that fit your ideal customer profile saving important marketing dollars in printing and postage costs.