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Dunhill is one of the leading data marketing companies in the U.S.. Dunhill’s mission is to provide comprehensive data acquisition and management. We specialize in consumer data, business data, specialty data lists and more. Part of accomplishing that mission...read more


Whitepapers

Marketing Best Practices – Understanding The Power of Three

We all know that repetition is the basis for any learning experience. This holds true for people who are first learning about a product or service. Back in the 1960’s and 1970’s, advertising guru, Herbert Krugman studied consumer behavior....read more


Whitepapers

The Importance of Testing Direct Mail

It still amazes me, after nearly 60 years in direct marketing, how few companies understand and actually do enough direct mail testing. The only logical explanation is that test is a four-letter word. And people don’t like to use...read more



Tips

Direct Mail Survey

Earlier this year the DMA conducted a survey of marketing professionals and released the findings in “Response Rate Report: Performance and Cost Metrics Across Direct Media”. 57% of marketers surveyed said they use direct mail – matching the percentage...read more


Tips

Copy to Avoid in Marketing Communications

By Robert Dunhill, President When writing copy for marketing programs there are many words and phrases used so often that they have become meaningless. Customers, prospects and your sales force have heard them so many times that they have...read more