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Direct Mail Survey

Earlier this year the DMA conducted a survey of marketing professionals and released the findings in “Response Rate Report: Performance and Cost Metrics Across Direct Media”. 57% of marketers surveyed said they use direct mail – matching the percentage...read more


Tips

Copy to Avoid in Marketing Communications

By Robert Dunhill, President When writing copy for marketing programs there are many words and phrases used so often that they have become meaningless. Customers, prospects and your sales force have heard them so many times that they have...read more


Tips

How to Identify Your Prospects

It’s not easy. In fact, it’s darn hard. It takes lots of time and thought and the results can be misleading and far from what you would have envisioned. Here are some general hints to help non-professional marketers pin...read more


Tips

Takeaways from the ANA | DMA Response Rate Report, 2018

Direct Mail is an important element of your Advertising Mix. Check out these statistics from the ANA|DMA 2018 Response Rate Report. Direct mail response rate to house files is 9% This is nearly double the previous direct mail response...read more


Tips

Integrating Direct Mail and Email with Your Website

(by Robert Dunhill, President) Combining your direct mail and email programs with your website is an extremely powerful way to provide incentives and instant gratification to your recipients. Your business will benefit from this marketing strategy because no matter...read more


Printing

USPS Proposes New Prices for 2019

On October 10, 2018, The Postal Service™ filed notice with the Postal Regulatory Commission (PRC) of proposed price changes to take effect January 27, 2019. The proposed prices include a five-cent increase in the price of a First-Class Mail®...read more