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How to Identify Your Prospects

It’s not easy. In fact, it’s darn hard. It takes lots of time and thought and the results can be misleading and far from what you would have envisioned. Here are some general hints to help non-professional marketers pin...read more


Tips

Takeaways from the ANA | DMA Response Rate Report, 2018

Direct Mail is an important element of your Advertising Mix. Check out these statistics from the ANA|DMA 2018 Response Rate Report. Direct mail response rate to house files is 9% This is nearly double the previous direct mail response...read more


Tips

Integrating Direct Mail and Email with Your Website

(by Robert Dunhill, President) Combining your direct mail and email programs with your website is an extremely powerful way to provide incentives and instant gratification to your recipients. Your business will benefit from this marketing strategy because no matter...read more


Printing

USPS Proposes New Prices for 2019

On October 10, 2018, The Postal Service™ filed notice with the Postal Regulatory Commission (PRC) of proposed price changes to take effect January 27, 2019. The proposed prices include a five-cent increase in the price of a First-Class Mail®...read more


Tips

Make a Compelling Guarantee

An important aspect for any direct mail piece is to develop a persuasive guarantee. Even if you have a strong offer, new buyers may be reluctant to make a purchase without some type of guarantee. A compelling guarantee will...read more


Tips

How to Choose the Right Mailing List

You send out a direct mail campaign to your existing clients and the response is overwhelming. So, to capitalize on this success you want to send the same campaign to a prospect list. How do you find the right...read more